Sheila is Director of Communications and Marketing for First Choice Services (FCS), a West Virginia-based non-profit that operates 14 helplines, most of which focus on behavioral health. She coordinates strategy and creative design for mass media campaigns, social media, and specializes in gaining earned media. Her efforts have resulted in FCS reaching over 100,000 help seekers per year. She enjoys presenting on topics related to mental health resources, problem gambling, and outreach strategies for social services organizations.